Lots of people have never heard of Microsoft’s media player the Zune. Even Microsoft workers in the UK have never heard of it. Microsoft could be bringing the Zune to the UK as they have strated at add Zune software to the Xbox in the UK and they havvn’t said that it will be coming to the UK but they have given some hints that it might. If it is comign they have to reducate a nation that is obsessed with only one music player, the iPod. Almost everyone has got one and at schools it’s not “No MP3 players”, it’s “No iPods”. Microsoft has an epic mountain to climb, if you think the struggle against Google was bad enough getting UK users to dump their iPods for the Zune HD will be very tough. Microsoft must first point out that their device is better than the iPod and not only is it better it looks different, so users will stand out of the crowd. Secondly Microsoft must pull-off a massive PR stunt anf must try and get free advertising on the news by hosting a free concert in two major cities example, but making sure that all peroformers are seen with a Zune HD. The Zune has got a very good brand and people are not likely to really think of it as a Microsoft product so it isn’t going to inherit Microsoft’s brand image.
Microsoft should also think about making having fabric Zune posters hanging from the front of big buildings and major attractions, they did this around the world with Windows 95 and it proved to be an enormous success.
Another idea that Microsoft should think about is giving away free songs for the launch, so you buy your Zune and you get 15 free songs of your choice.

Zune HD, the next generation of Microsoft Corp.’s portable digital media player, is available now for pre-order and is set to hit store shelves on Sept. 15. The player, available in 16GB and 32GB capacities, is the first touch-screen Zune and includes powerful playback technology to give you a different way to experience media on the go. Combined with unparalleled PC software and online services such as Zune Pass, Zune provides a rich and meaningful connection to music, videos, podcasts and more.

Pre-order Zune HD in 16GB Black and 32GB Platinum through http://www.zune.net/zunehd from Amazon.com, Best Buy,Walmart and Microsoft. Beginning Sept. 15, at http://www.ZuneOriginals.net, both 16GB and 32GB capacities of Zune HD will be available in five different colors with the option to customize your player with one of 10 new engravings designed by guest artists.